Well movie history would change forever, because apparently the investors (actually a group of dentists and doctors) saw merit in this film and decided to fund Raimi's movie. And for a budget of around $400,000, Raimi went on to shoot Book of the Dead, using the stars (and school friends) of Within the Woods, Bruce Campbell and Ellen Sandweiss.
The film was about five college students going to spend their spring vacation in an old cabin in the woods. Unbeknownst to them, however, a tape recording of a professors translations unleashes an ancient evil in the woods. And its hungry for new blood.
Campbell will tell you without hesitation that filming Book of the Dead was no picnic. Actors dropped out midway through the extensive three year shoot, many injuries and illnesses were sustained, and gallons of karo syrup blood were constantly being drenched on him. They went over budget, and had to release the film unrated due to the graphic content of the film, meaning lost advertisement and therefore lost sales. But Raimi had his film completed by 1981 nonetheless, where it had its initial release under its current title The Evil Dead. And no one quite expected the phenomenon it would cause.
The film was rereleased twice after its initial release, in 1982 and '83 consecutively, and its success increased over the time span. Famed horror author Stephen King called it "The most ferociously original horror film of the year," a quote which would be proudly displayed on some versions of the poster. It didn't take long before The Evil Dead became recognized as a cult classic. The film found immense praise in Europe, as it was initially banned and fans of the genre were curious as to what they were missing. It looked like Sam Raimi and Bruce Campbell would have promising roles in the film industry. The film is chock full of suspense, great atmosphere and music, and appalling special effects.
After The Evil Dead, Campbell and Raimi went on to make a film called Crimewave, which was written by the then unknown Coen Brothers. Unfortunately, the film wasn't very successful. So, Raimi decided to cheat the ending of his original film a tad, and went on to service his fans by making Evil Dead 2.
Evil Dead 2 picks up right where its predecessor left off, with Bruce Campbell forced to spend another night in the cursed cabin. However, the daughter of the professor who owns the cabin is coming back. Little does she know that her home is now a death trap.
Evil Dead 2 (sometimes displayed with the subtitle Dead by Dawn) is an interesting film, as its part sequel part remake. Not only that, but it's essentially a satire of the original film, substituting high suspense for screwball comedy, with visual gags and physical gags galore. Ridiculous moments like Campbell's character Ash being attacked by his own hand and the furniture in the cabin den coming to life and laughing at him are highlights of the film. Evil Dead 2 was a big success for Raimi and is now an even bigger cult classic and fan favorite, with some of the best camera work and gore gags in horror history. This one also happens to be my favorite in the series and is the perfect spooky-comedy to watch around Halloween. And the film once again ends on a doozy of a cliffhanger, leaving Ash stranded in 1300 A.D.
Sam Raimi said that the idea of Ash being left in 1300 A.D. was always a part of his Evil Dead mythos, but his lack of money to fund the idea always left it in the cold. However, with his newfound success in Evil Dead 2 and his 1991 superhero flick, Darkman, Ash would get his chainsaw revving up again in Evil Dead 3, later called Army of Darkness.
Army of Darkness (stylized on screen as Bruce Campbell vs. Army of Darkness and also known as Army of Darkness: The Medieval Dead and Evil Dead 3: Army of Darkness) has Ash upheld as a savior of the Castle Candar from the Deadites, as he is the man predicted in the Book of the Dead. Our intrepid hero steps up to help himself and the kingdom, but will his inept and selfish ways doom the world forever?
If The Evil Dead was Raimi's way of saying the film industry should pay attention to him, Army of Darkness was him saying, "Now that I have your attention, I'm gonna make the movie I wanna make." Army of Darkness is the perfect epic comedy, upping the screwball humor of Evil Dead 2 to infinite proportions. There are countless one liners from Ash alone in this film, and the gags are memorable and entertaining. Bruce Campbell takes Ash to a new level, making him a bad ass hero and a bit of a jerk. The cinematography is truly excellent, giving it that classic Evil Dead style. A lot of people don't like this movie because it's so different from the original film, but you have to go in with the mindset that it is a different movie. Instead of trying to make an equally dark or scary sequel to The Evil Dead, Raimi took the series in a completely different direction, and it works more than it doesn't. Army of Darkness may be my least favorite in the series, but that doesn't mean I don't absolutely adore it.
Now, of course there is the matter of the 2013 reboot of the series, produced by Raimi and Campbell and features new characters in a cabin that may or may not be the same. I have quite a bit to say about it, but I already did a YouTube review of it, so you can see that if you're interested in my full opinion.
So, why does The Evil Dead series rock? In all honesty, I don't know. There's just something addicting about the story, the environment, the gags, the quotes, and of course, the hero. I love The Evil Dead franchise so much I could do a whole blog based around it and I still may not be able to cover the why. Bruce Campbell says, "The difference between a mainstream movie and cult movie is that with a mainstream movie 1000 people see it once, and with a cult movie one guy sees a movie 1000 times." Well, I'm certainly working on it.